Strengthening customer relationships and adapting to their changing needs has kept Portland, Maine-based VIP Tour & Charter Bus Co. going strong ever since former truck driver Raymond Penfold, owner and GM, founded the operation in 1985. After buying his first bus outright and fixing it up, he put a few small ads in the newspaper, which was the only marketing he could afford. However, business for the operation, initially called Raymond Penfold DBA as VIP Charter Coaches, took off quickly, leading Pen-fold to purchase two more coaches just one year later.
展开▼
机译：自从前卡车司机兼所有者兼总经理通用汽车（Raymond Penfold）于1985年成立以来，加强客户关系并适应不断变化的需求一直使总部位于缅因州波特兰的VIP Tour＆Charter Bus Co.保持强劲发展。为了解决这个问题，他在报纸上放了一些小广告，这是他唯一能负担得起的营销活动。然而，该业务的业务迅速起步，最初称为Raymond Penfold DBA（VIP宪章教练），导致Pen-fold仅在一年后又购买了两名教练。
展开▼
