BASF drives effective design through high-performance materials at CHINAPLAS 2016

摘要

AT CHINAPLAS 2016, BASF will showcase a range of new innovations demonstrating the power of high-performance materials to enable high-performance design. "Good product design has a role in addressing evolving customer needs, sustainability demands and regulatory requirements. Additionally, design plays an increasingly important role in the success of new products in the region, as it shapes the look, feel and perceived value. At CHINAPLAS 2016, we aim to bridge the gap between creative ideas, form and function to help our customers to bring great products to market," said Mr. Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF.