Finally Gave a Damn 'Bout a Bad Reputation: Web-hosting firm GoDaddy is realizing that it must change its tune to attract small businesses

摘要

MICROSOFT AND YAHOO veteran Blake Irving didn't see much to phone home about when he first considered running GoDaddy, the web domain-name provider. At best he saw a mixed bag of opportunities at a well-known, if poorly understood, company. GoDaddy had quirky marketing and attentive customer service but weak product development. It boasted an impressive footprint in the U.S. yet had made virtually no effort to do business beyond its native shores.