WHEN YOU'RE THE GIANT IN A MARKET, it's difficult not to become complacent and stale. In the past few years, Nike has managed to do the exact opposite. The $27.8 billion behemoth, No. 462 on the Fortune Global 500, is indeed "the 800-pound gorilla" in the sports-apparel space, says Janney Capital Markets analyst Eric Tracy. But it is surprisingly innovative-from its manufacturing processes to its product design. Industry watchdogs directly credit this recent success to CEO Mark Parker, who took the reins in 2006.
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机译：当您是市场中的巨人时，很难不感到自满和陈旧。在过去的几年中，耐克正好相反。 Janney Capital Markets分析师埃里克·特雷西（Eric Tracy）说，这家市值278亿美元的庞然大物在《财富》全球500强中排名第462，确实是运动服装领域中的“ 800磅大猩猩”。但这是令人惊讶的创新-从制造过程到产品设计。行业监管机构直接将最近的成功归功于CEO马克·帕克（Mark Parker），他在2006年就职。
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