CAN APPLE WIN OVER CHINA?

摘要

If you're the world's largest company - with nearly $600 billion in market value - getting bigger is a tough challenge. But if APPLE can learn how to charm the world's largest population, the possibilities are limitless. TIM COOK, APPLE'S reserved and soft-spoken CEO, has a tendency to wax euphoric about the China market and his company's place in it. When asked last year by an analyst whether China could replace the U.S. as Apple's biggest market, Cook positively gushed. "How far can it go?" he responded, referring to China's prospects. "Certainly in my lifetime I've never seen a country with as many people rising into the middle class, with people wanting to buy Apple products." He didn't directly answer the analyst's question, but concluded, "The sky is the limit."