FRIENDS OF THE COFFEE FARMERS: A new generation of roasters is redefining 'fair trade' in an era of higher-priced artisanal beans and climate threats

摘要

ATLANTA COFFEE COMPANY Thrive brewed up strong results in 2015. Demand from corporate customers, including Chick-fil-A, percolated, putting Thrive on pace to generate $20 million in revenue for the year. But the four-year-old roaster doesn't reap all the rewards. It shares half its sales with the guys at the bottom of the supply chain: the farmers who raise and harvest its beans.