During the past few years, councils have been under heavy pressure to reduce their expenditure, and this will continue for the foreseeable future. Their clear priority has to be maintaining key services, yet cuts need to be made somewhere and communications budgets are often seen as an 'easy win'. But as demonstrated by Waste on the Front Line - Challenges and Innovations, a report produced earlier this year by the Chartered Institution of Wastes Management (CIWM) and Ricardo AEA, there isaclearlink between active communications with residents and recycling engagement.
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