A timely slot for 2004 show (Royal Smithfield Show).

摘要

This article previews the 2004 Royal Smithfield Show, which focused on profit maximisation, from direct marketing and the role of benchmarking to breeding, stock selection and management. As well as new products for livestock farmers, there was a strong focus on differentiating supply to meet the demands of supermarkets, traditional markets and foodservice outlets. Features mentioned include: profitable meat production; a new sheep class; traditional pigs; a forum to debate issues affecting the UK farming industry; and a conference on the use of medicine in animals destined for food production.