Grampian cements its position at the top of the Scottish pork market

摘要

Substantial investment in marketing is paying off for leading processor. SUBSTANTIAL INVESTMENT in marketing over the last year has helped the Grampian Country Food Group (GCFG) Cement its position as a leading seller of pork products in the Scottishmarket. This spend has covered the appointment of a marketing manager with specific responsibility for the Hall's brand in Scotland, as well as a relaunch of the entire brand with new packaging and a new logo. According to Richard Walker, GCFG's marketing controller for pork, the aim has been to make the packaging "bright, vibrant, fresh and more appealing to women in particular". Product shots have been included on packs for the first time "to encourage people to shop with their eyes", he adds.