Consumers prepared to pay for quality

摘要

Macphie's bespoke service is attracting a lot of interest. CONSTANT MARKET research has placed independent food ingredients manufacturer Macphie of Glenbervie in a good position to comment on ready imeal trends affecting the meat industry. And according to the east Scotland-based firm's own analysis, consumers have developed increasingly sophisticated tastes and are prepared to pay a premium for 'a treat that delivers exceptional quality and excellent flavour'. The company also contends that consumers want to know more about the authenticity and provenance of ingredients, quoting recent research that indicates that 70 per cent of British consumers want to buy local food.