WWFE scientific seminars were at times dramatic with some major industry issues -advance release of cancer research findings) a background of economic and food safety crises, and USDA bombshell on E. coli testing. Once again, the Meat Industry Research Conference seminars were the star events, with attendance over 230 on the first full day. Four papers on the afternoon covered "natural" subjects - starting with Martin O'Connor, Branch Chief of USDA's Agricultural Marketing Service - the agency responsible for seeking definitions of "natural" - an evolution still in progress). He discussed product/label claims for "Natural Raising" of animals.
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