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Analysis: Labeling scheme backfiring on EU tire makers?

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LONDON-As with so many other European Union (EU) regulatory initiatives in the fields of health, safety and environment, the European tire-labeling scheme could end up doing more harm than good to manufacturers in the region. Introduced in November 2012, tire labeling was devised by EU regulators as a means of raising the safety and environmental performance of tires by requiring them to display performance ratings for rolling resistance, wet braking and noise.

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