Discover Your Next Big Idea: How to design innovation sessions that inspire-and produce-results

摘要

Innovation is a business priority that fuels our competitive edge. In marketing and communications, it's one path to new ways of thinking and fresh ideas to reach target audiences and outpace customer demands. We may be asked to help others in the organization develop engaging sessions that stimulate innovation in addition to holding our own. So the more creative tools we have in our toolbox, the better we'll be able to meet their needs.