Welcome to this special edition of the STEEL BY newsletter brought to you by BlueScope Steel's STEEL BY? Brand Partnership Program. Now in its fourth year, the successful STEEL BY? Brand Partnership Program is gaining momentum and has significantly increased its recognition within the general public. Thirty-five per cent of Australians are now familiar with the STEEL BY~(TM) logo, and almost half of them are more likely to purchase a STEEL BY? branded product.
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