Selling the Perfect Valentine's Day

摘要

This Valentine's Day marks the first big holiday of 2010 and, for florists, a big opportunity to fill that cash register. When it comes to planning for the big floral occasions, keep in mind that every holiday starts the day after. This is when all the invoices are compiled, notes are made and an overall plan is put together for the next year's holiday. I like to divide my holiday planning into categories: overall planning, purchasing, merchandising and execution.