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The Three Major Sins of Sales Management

机译:销售管理三大罪

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It's a simple fact of business: Without sales, no one else downstream can do their jobs, said veteran sales manager and business speaker Jack Daly. Because of how vital sales are to a company, CEOs frequently tend to misuse their best people, he said. "There are three sins that minimize the sales management role, which ultimately holds the company back from achieving its growth," said Daly. "When they misallocate key players, small to medium-sized businesses tend to go into one of two directions. They either stay small to medium, or they go out of business. When you ask why, it most often comes down to a violation of one or more of these three sins of sales management. Having the right people in important spots is absolutely the secret to success."
机译:这是一个简单的业务事实:资深销售经理兼商务发言人杰克·戴利(Jack Daly)说,没有销售,下游没有人能做他们的工作。他说,由于销售对公司至关重要,因此首席执行官经常会滥用他们的最佳人才。戴利说:“存在三种使销售管理角色最小化的弊端,这最终使公司无法实现增长。” “当他们分配关键参与者时,中小型企业往往会进入两个方向之一。他们要么停留在中小型企业,要么倒闭。当您问为什么时,它通常会归因于违反销售管理这三大罪中的一个或多个。在重要的地方拥有合适的人绝对是成功的秘诀。”

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