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The world of private labels meets in Bologna

机译:私人品牌的世界在博洛尼亚相遇

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In view of the upwards trend in the sell-out quota of private label products in Europe and Italy and the consolidation of the international Made in Italy image of the various private label products, the subject of private labels is becoming more and more significant. "Marca - Private Label Conference and Exhibition" is the name of the first Italian initiative to devote itself to the world of private labels. The Marca event, which took place in Bologna on 27 and 28 January, gave the main players in the world of production and sales important opportunities to communicate with each other and take part in the debate on subjects connected with the sector.
机译:鉴于欧洲和意大利的自有品牌产品售罄配额呈上升趋势,以及各种自有品牌产品在国际上的“意大利制造”形象的巩固,自有品牌的主题变得越来越重要。 “马卡-私人商标会议展览”是意大利首个致力于私人商标世界的倡议的名称。 1月27日至28日在博洛尼亚举行的马卡(Marca)活动为生产和销售领域的主要参与者提供了重要的相互交流的机会,并参与了与该行业有关的主题的辩论。

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