In view of the upwards trend in the sell-out quota of private label products in Europe and Italy and the consolidation of the international Made in Italy image of the various private label products, the subject of private labels is becoming more and more significant. "Marca - Private Label Conference and Exhibition" is the name of the first Italian initiative to devote itself to the world of private labels. The Marca event, which took place in Bologna on 27 and 28 January, gave the main players in the world of production and sales important opportunities to communicate with each other and take part in the debate on subjects connected with the sector.
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