The future of some of the UK's best known horticultural crops hangs in the balance according to the National Farmers' Union through a combination of lower margins squeezed by the major retailers, trading practices and cheaper imported sources. It evengoes as far as suggesting that "It is increasingly likely that fruit, vegetables and potato producers will move into cereal production unless margins and profitability is maintained and improved." A lack of trust and confidence within the supply chain has been identified as the most significant factor. Supermarkets are criticised for their use of over riders which are claimed to be as much as 3% of a supplier's total business.
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