International berry fruit

摘要

Berry fruit breeding programmes ultimately designed for specific retail customers will become more and more common place, and marketeers will be looking for ways to present fruit in new ways to tempt customers. This is not merely a glimpse of the future but evidence of the international links which are already being created, and most recently have become evident with the launch of Berry Gardens which projects sales of 296 million Euros by the end of the year. Last February, KG Growers the UK's largest soft fruit cooperative, merged its marketing and R&D interests with one of Spain's best known producers, Alconera based in Moguer, Spain, and Driscoll Strawberry Associates Inc of Watsonville, California, who are now targeting Europe.