Designer potatoes an example of access to high-value markets

摘要

Potatoes are cheap, right? Well, that may be so when selling tubers by the 10-pound bag but a marketing company in the U.S. is selling its potatoes for more than 1 dollar a piece. What it is doing is wrapping the pre-washed potato in an attractive package and putting a label on the wrap listing cooking and microwave instructions. That is just one example of high-value market access spotlighted by Brent Warner, an agricultural marketing consultant.