Sales Sins: Part 2Get With the Times!

摘要

In my last column, we began to explore what I call the "deadly sins" of the flower industry. These "sins" are the costly mistakes my team and I see repeated in shops of all sizes around the world. Don't feel bad; these mistakes are not your fault! You're simply doing what the flower industry mistakenly accepts as viable business behavior. I choose to disagree and hope you will too! I know you work very hard for your money, but are you working smart? With a few simple tweaks to your shop culture, you'll see big gains in yoursales numbers. Here are two sins to tackle this summer.