Wrigley's Hubba Bubba promotions with a little help from Payne

摘要

Grabbing the attention of today's busy consumers may be a snap, but retaining it can be quite a different story. Yet that is exactly what Wrigley's Hubba Bubba "Island Punch Sweepstakes and Instant-Win Game" promotion was able to accomplish thanks to Payne's breakthrough variable data tear tape.