THE FICKLE NATURE of its customers means that the market for mobile phone ringtones is a fast moving one. By the time you read this, the infuriating Crazy Frog thafs swept the UK recently and even generated a hit record will probably have hopped off to make way for another 'must have' tune. However, the ubiquitous amphibian is at the vanguard of a market that could be worth approaching USD4.9bn this year, according to research by Informa Telecoms Media, And the company believes that we are seeing just the early days of an emerging industry that will be worth more than USD35bn a year by the end of the decade.
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