Rich pickings in the fruit sector

摘要

With the market for functional foods continuing to grow, manufacturers looking to tap into this trend are using innovative ingredients that offer consumer appeal and technical ease of use. Fruit ingredients that offer nutritional benefits as well as attractive taste and colour profiles are an ideal vehicle for positioning a wide range of products. The UK government's five-a-day plan encourages fruit and vegetable intake and consumers are getting the message. A recent survey by the UK Department for Environment, Food and Rural Affairs (DEFRA) revealed household expenditure on fresh fruit rose by 2.7% in 2005.