Victorian food processors' views on barriers to production, distribution and promotion of plant foods.

摘要

To examine Victorian food processors' beliefs and barriers with regard to the production, distribution and promotion of plant foods and plant-based food products, a questionnaire was mailed to 200 food processing businesses, with 48 completed questionnaires returned. Difficulties of strongest concern to 79% of participants were drought/lack of water, to 33% lack of domestic demand/market saturation, and to 29% lack of supportive legislation for the plant food industry. Most participants (77%) represented businesses directly involved with promotion of plant-based products, particularly via advertising. Lack of money and other resources to conduct market research and for promotion were of strong concern to 38% and 33% of participants respectively. In order to increase consumption of plant foods, it is important to address these barriers. For example, government support for a national campaign on plant foods and plant-based foods may increase demand for such products among Australian consumers..