Sensometrics workshop: segmentation of consumers and characterization of cross-cultural differences.

摘要

This article summarizes 5 workshop presentations which describe a wide range of statistical methods (i.e., multivariate analysis, cluster analysis, analysis of variance, hypothesis testing, and linear models) used to explore cross-cultural differences in consumer preference using a data set from the European project, EUROSALMON - Improved quality of smoked salmon for the European consumer..