Merchandising Masters

摘要

Constantly changing the look and feel of his shop, Kren Rasmussen, AIFD, owner of Bloomster's in San Jose, Calif., uses a floor-to-ceiling residential look to provide inspiration to his customers through thoughtful merchandising displays. The shop's modern yet traditional displays earned the 2015 award for "Outstanding Merchandising and Display" in our annual "Retail Florist of the Year" competition, co-sponsored by the Wholesale Florist & Florist Supplier Association.