HEIDELBERG EXPANDS ITS BUSINESS IN THE ASIAN PACIFIC MARKET

摘要

Printers in emerging countries are increasingly investing in technology from Heidelberg — particularly for packaging printing. A recovering economy in various countries in the Asian Pacific region has led to improved consumer confidence and increased consumer spending. Demand for consumer goods, and consequently for their packaging, has also increased. Food, non-food and beverages categories have registered positive packaging unit volume growth. Increased demand for product quality and safety have forced packaging printers to innovate and invest in high quality equipment.