At the Pro Carton Marketing Event 2009 in Vienna and the Pro Carton Congress in Dusseldorf, Wolfgang Wimmer and Stefan Gara have presented a clear message: that the changing environment may result in radical changes to business models and that it pays handsome dividends to take this into account. "When we think about "excellence" we should follow Nature's examples. When we speak of packaging we have immediate associations with nuts or bananas, which represent ideal forms of packaging. Inherent recycling is part of their evolution. Ideally, these would be the type of products required in a "gentle" industrial society. "
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