Women call the retail shots...Is your store woman friendly?

摘要

Is your store woman friendly? It's not difficult to be woman friendly, although it takes some getting used to. Critical is that you look at your store and retail experience from your customer's perspective. Think "walking in her shoes." Why bother, you ask? Women are becoming wealthier; 60 percent of women work, increasingly in managerial and professional positions. They own businesses, making them not only chief purchasing officers at home, but also at work. They represent the second-largest group to purchase homes - ahead of single men. Powerful and profitable stuff, if you understand the changes in the marketplace.