Florimex firmly back on track

摘要

After years of significant losses, floral wholesale company Florimex is firmly back on a growth path, highlighting major business opportunities in a B2B marketing approach. The company's newly appointed CEO Atze Bosma explained that the company is committed more than ever to increasing support for its retail partners via customised merchandising, seasonal marketing campaigns, POP and customised Shop in Shop retail spaces. Meanwhile, Bosma has developed a business model based on the principles of theKaizen philosophy encouraging the Florimex workers to unlock their true potential through raising awareness, inspiring new ideas and encouraging creativity.