From wall flower to wall street flower (2)

摘要

Simply put, no longer is it enough for the more than a century old institution to play merely a mediation role, bringing suppliers and buyers together to determine prices. Its physical auction rooms are emptying at a rapid pace and in today's highly competitive industry the auction faces increasing pressure to justify its worth in the new-look flower world. Now is the time for the auction to evolve into a full service market and meeting place - with the most stable, best possible price at the lowestcost, and well-oiled, efficient logistics - and into an international platform for the exchange of market data and research findings. The groundwork for the Royal Flo-raHolland Academy is already laid.