Proven winners: policing the brand

摘要

Proven winners is known internationally as an organization that introduces new, unique and improved flowering plants. But more recently, Proven Winners is emerging as an organization that is "branding" these plants, much as the names Coca Cola or BMWare known to consumers throughout the world for soft drinks and automobiles. Whenever I see or read this, it always surprises me. Why? Because Proven Winners' job involves so much more that just "branding" plants. It is really an ongoing process of creating value for growers, retailers, and consumers.