GUIDING THE PATH TO PURCHASE

摘要

The National Wood Flooring Association (NWFA) launched its Style and Trends guide at Expo which is designed to support consumers in the purchasing process. "Typically, we've found that consumers will start out with the big box or large retailer approach but may ultimately be looking for a specialty type product or for additional options - consumers also want to do business within their local community," explained Michael Martin, NWFA president and CEO.