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Bliss starts fast in a slow market

机译:幸福在缓慢的市场中快速起步

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Early reports on Bliss by Beaulieu attest that the company's approach to the residential carpet consumer is working. Even in a slow retail market, dealers report that the Bliss line is closing sales. A Complete Bliss dealer, Cottage House Interiors, Norcross, Ga., has had its display up for about a month. "We've already had quite a few installations of Bliss," said Julie Kerr, president and owner. "It's been well received by our customers. It has good price points and the consumer perceives a value." The system of displaying the carpet styles backed up by small samples is a hit, according to Kerr. "Customers are comfortable with the displays and are very happy to be able to take home a small piece of carpet to decide what color works best," Kerr noted. The fashion-forward appeal to women is on target. "About 80 percent of our female shoppers come in by themselves," she added.
机译:Beaulieu关于Bliss的早期报道证明了该公司针对家用地毯消费者的方法正在奏效。即使在缓慢的零售市场中,经销商也报告说Bliss系列正在关闭销售。一个完整的Bliss经销商,佐治亚州诺克罗斯的Cottage House Interiors,已经摆放了大约一个月。总裁兼所有者朱莉·克尔(Julie Kerr)说:“我们已经安装了很多Bliss设备。” “它受到了我们客户的好评。它具有良好的价格点,并且消费者感知到了价值。”根据Kerr的说法,显示由小样本支持的地毯样式的系统很受欢迎。 Kerr指出:“客户对显示器感到满意,并且很高兴能够带回家一小块地毯,以决定哪种颜色最合适。”追求时尚的女性魅力已成为目标。她补充说:“大约80%的女性购物者是自己来的。”

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