SESSION - IV : REORIENTATION OF MARKETING STRATEGY

摘要

In his opening remarks, Dr. Amit H. Roy, the Chairman of the session, mentioned that the FAI Seminar is very important not only from stand point of fertiliser and agriculture sectors in India but also in the world. He further stated that the world population is increasing and 1 million people are getting added every 5th day. Therefore, there will be additional population of 2 billion by 2050 in the world. The additional population will have to be fed more efficiently. Dr. Roy underlined that this posed a great challenge to all of us in view of dwindling land sources and water, and adverse effects of climate change on agriculture. He further pointed out that United Nations Climate Change Conference being held in Paris will definitely work towards reduction in the carbon emissions. Dr. Roy emphasized that this marketing session is extremely important in terms of delivery of fertilisers to the farmers more efficiently.