Forward planning clinches market share

摘要

Australian beef producers are fortunate to have a range of markets available, both domestic and export, with slaughtered cattle earning the industry about 4.6 billion dollar during 2004-2005. But choosing a market requires planning and will depend onthe infrastructure, feed and livestock available, market access and its specifications, the suitability of certain breeds to the producer's area, the time until returns are received, market risk and planned turn-off time. Producers also need a back-up plan if livestock need to be sold due to drought, market failures or cash flow.