Young contestants bring shine to long-term plans

摘要

A local team from the University of Reading carried off the trophy in this year's Farmplanner of the Year competition, held on the Yattendon Estate in Berkshire. Building the Yattendon brand was a key part of the winning presentation and the team planned to do this with a membership package for the estate's commercial tenant businesses. They carefully assessed the likely level of appeal to each of those businesses. The scheme would help tenants and the estate itself to promote products and services through a collective Yattendon website and with vouchers, discounts and offers. This approach aimed to build long-term loyalty, profile and value.