CGS farm tyre firm takes Mitas name as it adopts Continental

摘要

Czech industrial group CGS hopes to change farmers' perceptions and raise the profile of its Mitas agricultural tyre brand by adopting the Mitas name for its Norfolk-based UK sales company. Farmers still associate the Mitas name with relatively low-tech products but the range is evolving to include more advanced designs, partly as a spin-off from acquiring the Continental agricultural tyre business.