How can farm shops and farmers' markets compete with supermarkets? Speakers at the Farm & More event in Harrogate offered some advice.Supermarkets may seem like an all-consuming force these days as they continue to expand, reaching all corners of the UK. However, despite spending the majority of their total food spend in supermarkets, UK consumers are becoming ever more aware of the provenance of their food. There are a number of things farmers can be doing to harness this sentiment, according to speakers at the Farm & More conference, which is partnered by FARMA, the National Farmers' Retail and Market Association.
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