Working with retailers can be a real challenge but the right approach can offer huge opportunity too, the Fertile Minds Coventry roadshow heard.Matthew Naylor supplies Wait-rose, Aldi and others with flowers from his family business, Naylor Flowers, based in Lincolnshire.Armed with groceries from Wait-rose, Mr Naylor told delegates it was tough to get into supermarkets. "There are only seven or so supermarkets but they are all quite different," he said.
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