Food safety in the petfood industry evolving to meet 21 century demands trouw nutrition GB-A case study

摘要

The petfood industry in the 21st century - An exciting time of growth and innovationThe global petfood market (including treats and snacks) is continuing to grow. In 2011, the market value was estimated at $58.6 billion and is expected to hit $74.8 billion in 2017 (source Transparency Market Research 4th July 2013).Market growth originates not only from developing new markets but also from innovation in packaging, products and ingredients. Thus we have seen the market launch of products in novel packaging formats, products designed for different life stages like "senior" dogs, those designed for life style eg house cats and also those that deliver a wide range of health and wellness benefits such as joint health or skin and coat condition, through inclusion of novel ingredients.