"We have come a long way", said Erich Erber, founder of Biomin in his opening speech. "We are now celebrating our 25th anniversary, but its more important to look to the 25 years to come." But there is more to do, especially in current times where issues such as: the price of feed-stuffs, the world population and consumer issues are affecting our business. Osier Desouzart from OD Consulting in Brazil elaborated further on this topic in his talk named: supply and demand for feed - how will we master the future? He said that the agricultural industry has to prepare to follow the wishes of the consumers. He explained this by comparing macrotrends from the last 30 years with the ones for the next 30 years. Cutting costs for example have been the focus up until now. According to Desouzart this trend will be approached by "creating value" in the future. This may include more niche products for example, which are sold for higher prices. The coming 30 years will also lean more towards healthy animal production instead of solely having high productivity as the main goal. "We are also in a major transition phase regarding the location of animal production" said Desouzart. Over the last decades, animal protein has primarily been produced in Europe, USA and Japan. In the future, animal products will come more from Asian, African and Latin American countries. Water will be another important issue for the future, addressed Desouzart. He pointed out that 5,900 litres of water are needed to produce one kilogramme of pork. To produce one kilogramme of poultry, 2,828 litres of water are consumed. Beef production is the worst consuming an average of 16,000 litres for one kg.
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