JSR FARMING CONFERENCE EXAMINES APPLYING SCIENCE TO DEVELOP PRACTICAL SOLUTIONS'

摘要

The 24th annual JSR Farming Conference took place in York, providing the audience with a group of high merit speakers including consumer marketing experts and scientists along with shared research from key members of the JSR team. Over 150 delegates from across the industry attended the Ron Cooke Hub conference venue at York University. The theme of 'Applying Science to Develop Practical Solutions' looked at ways in which producers and business owners can innovate in the quest for more profitable pork production.Conference Chairman Dr Grant Walling, who is JSR's Director of Science and Technology, opened the conference with a summary of issues that have affected the industry over the last twelve months -namely 'Horse-gate' and the first lab-reared piece of meat,which was a remarkable scientific achievement, but failed to inspire on taste tests.Reminding the audience of JSR's dual focus of 'fit for farm, fit for fork' he went on to say: The consumer is the most important person in any supply chain and the horsemeat scandal shows that some parts of the industry have lost that vital connection with them. Too often time is spent looking to squeeze an extra few pence out of the processor, and this can lead to breakdowns in the complex chain, which then leads to an erosion of trust as with the horsemeat scandal."