Use technology to your advantage to enhance your business, and to make your business attractive and relevant to customers who were weaned on technology. Tnumbing through his son's issue of PC magazine, Mike shakes his head in amazement. "Just look atall the gizmos and gadgets available these days — and how cheap they are; I remember getting my first fax machine in the late '80s — it cost almost $1,000 and spit out that curly paper1. Didn't have an e-mail address 'til about 10 years ago. Time suredoes fly...." Looking across the room at his grandson, Mike's even more amazed to see his 4-year-old grandson easily doing something on an iPhone.
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