Case IH: A Return to the Basics of Dealer-Manufacturer Relations

摘要

Three years have brought a lot of change for Case IH. A near-total turnover of the senior management team, a restructuring of brand marketing, a number of new product introductions, and an announced closing, and subsequent announced reopening, of a major tillage equipment plant. Three years have also brought change to Jim Walker. Jim Walker, who was brought in as vice president of Case IH North American Agricultural Business in July 2006, participated in the last "Major-Line Executive Interviews" feature article, but at that time representing AGCO (he also worked previously at Claas and John Deere).