Companies around the world have developed ways to collect data on consumers' buying habits, right down to the specific product. Should we be doing a better job of knowing what our customers want?Here's a story for you: A young teenage girl finds herself in a predicament. She's pretty sure she's pregnant. But in order to be sure, she needs to take a pregnancy test. She goes to her local Target, buys a pregnancy test and goes home. Yep, it's positive. But she doesn't tell her parents, not yet. She goes back to Target to buy some prenatal vitamins and a few maternity shirts to better hide her growing belly.
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