Strategic marketing techniques for the fenestration industry

摘要

Not only are the elements involved in marketing imprecise and uncertain, but also the business environment is constantly changing. As a result, successful marketing for fenestration-related industries represents a true challenge in planning and execution. This article is the first of two parts that will focus on the topic. Developments in recent years have brought increasingly intense competition, rapidly changing market conditions and a client base that insists on value for their expenditures. These conditions have created a need for careful assessment of marketing strategies because flying by the seat of your pants is risky business - in the true sense of the words.