In 1996, a group assembled by the grocery industry — the Efficient Consumer Response Committee (ECR) — introduced the first of its recommendations to cut 4 dollar-billion of waste and inefficiency from the grocery supply chain. One area they lookedat was improved scanning efficiency at checkout counters. The goal was a first-time scan rate of 100 per cent. In early 1996, this recommendation went into effect beginning with packaged goods being inspected for scannability. Surprisingly, 50-60 per cent of packaged goods did not conform to grocery standards. As a result, many suppliers had to redesign their packaging.
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