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Co-marketing to boost sales and share the costs

机译:联合营销以促进销售并分担费用

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My wife and I were recently ordering food in a restaurant in Entebbe. Well, she was ordering in the "restaurant." I was ordering from the street food vendor on the adjacent sidewalk. He was allowed to let his customers enjoy the tables and chairs in the restaurant - securing extra target clientele who did not want to eat "on the go," but also did not want to eat standard restaurant food at higher than necessary prices. It was, initially, all quite confusing, but we soon got the hang of it. I was alsopretty intrigued by this system. Here were two very small businesses working closely together to increase sales for each other. On the face of it, it seemed like a fabulous partnership.
机译:我和我的妻子最近正在恩德培的一家餐馆点菜。好吧,她正在订购“餐厅”。我从附近人行道上的街头食品摊贩那里订购。他被允许让他的顾客在餐厅里享用桌椅,从而确保了额外的目标客户,他们既不想“随身携带”就餐,又不想以高于必要价格的价格吃到标准餐厅的食物。最初,这一切都很令人困惑,但很快我们就掌握了。我对这个系统也很感兴趣。这是两家非常小的企业紧密合作,以彼此提高销售额。从表面上看,这似乎是一个神话般的伙伴关系。

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